Category: Business

“Consumers don’t just buy products and services anymore; they buy experiences. This demands a new approach to marketing, sales, and services; one that hinges on winning customer trust.” (Ben Jackson, Author “The Future of Commerce) With customer trust being the most important element in attracting sales, contracts and clients, gaining that trust is an important… Continue reading Tips for Generating Customer Trust as a Start Up

“The time to prepare for disasters is before they happen” (Stephen Matheson, Vice President of Product at BridgeHead) Given how reliant we all are on our IT infrastructure, it will come as no surprise to learn that one of the worst things that can happen to a business is for a failure to occur in… Continue reading How To Prepare a Reliable Disaster Recovery Plan

“We want to assure business that by the time you get back to work in January, we will have a much more stable situation.” (Public Enterprises Minister, Pravin Gordhan, December 7, 2018) With loadshedding now a constant reality in our lives and Eskom and the government offering no signs of any form of short-term recovery,… Continue reading Loadshedding: Survival Tips for Small Businesses

“We change our tools and then our tools change us.” (Jeff Bezos) Every January, individuals and businesses have an opportunity to take advantage of what is called the “Fresh Start Effect” – referring to research evidence that shows people are more likely to make positive changes at times that mark the start of a new… Continue reading Start 2023 Strong with the “Fresh Start Effect”

Good fortune is what happens when opportunity meets planning, – Thomas Edison You have your idea, you have your mission statement and perhaps you even have an idea of who your first customers will be, but there are still a few things you should consider doing before you launch your company. When it comes to… Continue reading The Financial Steps You Need to Take Before You Open Your New Business

“In business, you don’t get what you deserve, you get what you negotiate,” Chester Karrass, Founder of Seminar group Karrass. At some point, around halfway through the pandemic, experts began to whisper that office space was dead. “No one will be using an office by 2023,” they said. And yet, while it’s true that office… Continue reading How to Know if You Need an Office for Your Business (and How to Make the Most of a Lease if You Do)

“Pricing power is important in business. You want your business to have the ability to raise prices as needed, especially with regard to inflation.” (Hendrith Vanlon Smith Jr) It is imperative that businesses increase their fees, rates or product prices annually by at least the rate of inflation, just to keep pace with the ongoing… Continue reading The Why and the How of Annual Price Increases

“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” (American business speaker Brian Tracy) Successful communication can be the difference between a profitable business and a failing one. Leaders who… Continue reading Simple Communication Tips to Boost Your Profitability